FINGERPRINTS - SOCCER by TBWA\ India for Imagine

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FINGERPRINTS - SOCCER

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Industry Cell phones, Smartphones & Accessories
Media Design & Branding
Market India
Agency TBWA\ India
Released May 2011

Credits & Description

Category: Illustration
Advertiser: AMPLE TECHNOLOGIES
Product/Service: IMAGINE
Agency: TBWA\INDIA
National Creative Director: Rahul Sengupta (TBWA\India)
Creative Director: Rishi Chanana (TBWA\India)
Creative Director: Nandini Nair (TBWA\India)
Art Director: Rishi Chanana (TBWA\India)
Illustrator: Milind More (TBWA\India)
Designer: Rishi Chanana (TBWA\India)
Illustrator: Rishi Chanana (TBWA\India)
Copywriter: Prateek (TBWA\India)
Media placement: Display Posters, In-Store Poster & Promotional Posters - Imagine Stores Across India - 27 May, 2011
Describe the brief from the client
To announce the iPod Touch gaming challenge at the Imagine retail stores.
Describe the challenges and key objectives
Imagine's biggest challenge was to be heard over the din of communication from other smartphone brands. In order to sell more pieces, Imagine wanted kids and teenagers to come into stores and experience gaming with iPod touch.
Describe how you arrived at the final design
The screen of the iPod and fingerprint marks left on it through incessant game play on its touch screen hyped up the iPod touch gaming challenge.
Give some indication of how successful the outcome was in the market
The iPod Gaming Challenge was a success during the summer vacation when this activity was conducted. Imagine registered a 23% increase in sales and 56% increase in footfalls into their showrooms. In fact, this campaign drove other competitive brands to do similar activities in their stores to promote their products.