FIRE STATION BUSINESS CARDS by Fire Station for FIRE STATION AGENCY

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FIRE STATION BUSINESS CARDS

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Industry Advertising agencies, Stationery, Business equipment & services
Media Design & Branding
Market United States
Agency Fire Station
Creative Director Liz Leow
Released November 2009

Credits & Description

Category: Stationery
Advertiser: FIRE STATION AGENCY
Product/Service: ADVERTISING AGENCY
Agency: FIRE STATION
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: FIRE STATION, Los Angeles, USA
Creative Director: Liz Leow (Fire Station)
Senior Art Director: Phil Mimaki (Fire Station)
Senior Print Production Manager: Tamra Paulsen-Mosher (Fire Station)
Media placement: Business Card - Hand Distributed - 1 December 2009

Describe the challenges and key objectives
To instantly communicate that 'Fire Station' is a creative agency to vendors, suppliers, peers and the community. Also, to attract the interest creative professionals looking for employment.

Describe the brief from the client
Create a business card and logo that helps rebrand an existing advertising agency. The new name being Fire Station.

Describe how you arrived at the final design
The idea of creating a matchbook rather than the traditional-sized card was an inspired concept that instantly separated us from all the other agencies out there. Matches spark flames. In our case, they spark creative ideas and thoughts and approaches to everything we do. Our business card is a daily reminder of that.

Give some indication of how successful the outcome was in the market
When we hand out our business cards, instant conversation is sparked. It gives us a natural opportunity to talk about what we do and our vision about our business. The design is also winning awards, which is helping fuel the agency’s credentials as a hot creative shop.