Irmaos Miranda Design & Branding FIRE TAILORS by Partners Portugal

FIRE TAILORS

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Portugal
Agency Partners Portugal
Creative Director Pedro Prado, Ivo Purvis, Goncalo Morais Leitao, Pedro Lima, Eduardo Lima
Released February 2012

Credits & Description

Category: Logo Design
Advertiser: IRMÃOS MIRANDA
Product/Service: FIRE PLACES
Agency: MSTF PARTNERS
Supervisor Creative Director: Susana Sequeira/Lourenço Thomaz (MSTF Partners)
Creative Director: Pedro Lima/Ivo Purvis/Gonçalo Morais Leitão (MSTF Partners)
Media placement: Temporary Exhibition - Temporary Exhibition - 7 February 2012

Describe the brief from the client
Create a business card, with a new corporate and brand identity and that can somehow differentiate the company when given out in fairs, exhibitions, meetings and other situations.

Describe the challenges and key objectives
Miranda’s Brothers are a creative company whose core business is to personalize fireplaces. We had to create something as creative as their products and surpass the banality of the regular corporate cards. We had to create something that could interact, in a relevant way, with whoever received the card.

Describe how you arrived at the final design
We had the idea to create a firelighter card. A business card that had the same components of a regular firelighter cube. This card can burn up to 5 minutes and, as such, it is actually a truly original way to light up a fire place.

Give some indication of how successful the outcome was in the market
Show room visits have doubled and the company has already ordered a third edition of the famous firelighters business cards.