First Floor Under Design & Branding MOODSTER by TBWA\ Milan


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Industry Magazines
Media Design & Branding
Market Italy
Agency TBWA\ Milan
Executive Creative Director Nicola Lampugnani, Paolo Troilo - Francesco Guerrera
Art Director Stefano Knoll
Released February 2011

Credits & Description

Category: Posters
Date of First Appearance: Feb 24 2011
Entrant Company: TBWA\ITALIA, Milan, ITALY
Entry URL:
Executive Creative Director: Francesco Guerrera (TBWA\ITALIA)
Executive Creative Director: Nicola Lampugnani (TBWA\ITALIA)
Art Director: Stefano Knoll (TBWA\ITALIA)
Media placement: ON LINE POSTERS - SOCIALMEDIA - 24-02-2011

Describe the brief from the client
Communicate in a viral way the advent of, the digital publishing house of TBWA\Italy.

Describe the challenges and key objectives
Get more people as possible on

Describe how you arrived at the final design
To communicate through Facebook profiles images we needed something really simple, visible and personal.

Give some indication of how successful the outcome was in the market
In a few days hundred requests were made and people started using their moodsters as Facebook profiles images. First Floor Under website increased his visit by more than 1.000 in a week.