First Floor Under Design & Branding OBLIO by TBWA\ Milan


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Industry Magazines
Media Design & Branding
Market Italy
Agency TBWA\ Milan
Executive Creative Director Nicola Lampugnani, Paolo Troilo - Francesco Guerrera
Art Director Mattia Montanari
Released October 2010

Credits & Description

Category: Design Typography
Date of First Appearance: Oct 12 2010
Entrant Company: TBWA\ITALIA, Milan, ITALY
Executive Creative Director: Francesco Guerrera (TBWA\ITALIA)
Executive Creative Director: Nicola Lampugnani (TBWA\ITALIA)
Art Director: Mattia Montanari (TBWA\ITALIA)
Graphic Designer: Mattia Montanari (TBWA\ITALIA)
Media placement: Poster - Exhibition - 12 October 2010
Media placement: Book - Bookstore - 24 November 2010

Describe the brief from the client, the digital publishing house of TBWA\ITALY, started the project "The Poster Collective", a series of self-promotional 100x140cm posters on various topics.

Describe the challenges and key objectives
Create awareness on a brand new publishing house, creating a unique style and an iconic design.

Describe how you arrived at the final design
Starting from the objective to communicate the digital soul of the publisher, we designed a font with a unique style based on electrical circuits.

Give some indication of how successful the outcome was in the market
The font was used in many printed and digital editions.