First Floor Under Design & Branding PIRACY PHOTOGRAPHY by TBWA\ Milan

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PIRACY PHOTOGRAPHY

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Industry Magazines
Media Design & Branding
Market Italy
Agency TBWA\ Milan
Executive Creative Director Nicola Lampugnani, Paolo Troilo - Francesco Guerrera
Art Director Moreno De Turco
Copywriter Mirco Pagano
Photographer Davide Breghelli - Fabio Orefice, Matteo Bottin
Released October 2010

Credits & Description

Category: Design Photography
Advertiser: FIRSTFLOORUNDER
Product/Service: ART EXHIBITION PIRACY
Agency: TBWA\ITALIA
Date of First Appearance: Mar 10 2011
Entrant Company: TBWA\ITALIA, Milan, ITALY
Executive Creative Director: Francesco Guerrera (TBWA\ITALIA)
Executive Creative Director: Nicola Lampugnani (TBWA\ITALIA)
Art Director: Moreno de Turco (TBWA\ITALIA)
Copywriter: Mirco Pagano (TBWA\ITALIA)
Photographer: Matteo Bottin
Photographer: Fabio Orefice
Mock-up Artist: Marco Simula (VOLUME 14)
Media placement: Poster - TBWA Milan Gallery - 10 March 2010, 25 March 2010
Media placement: Poster - TBWA Milan Gallery - 10 March 2010, 25 March 2010
Media placement: Poster - TBWA Milan Gallery - 10 March 2010, 25 March 2010
Media placement: Poster - TBWA Milan Gallery - 10 March 2010, 25 March 2010
Media placement: Poster - TBWA Milan Gallery - 10 March 2010, 25 March 2010
Media placement: Poster - TBWA Milan Gallery - 10 March 2010, 25 March 2010

Describe the brief from the client
Making portraits of famous singers with their CD.

Describe the challenges and key objectives
Recognizing the singers without losing the perception of the CD.

Describe how you arrived at the final design
Realizing photos without post-production,

Give some indication of how successful the outcome was in the market
The photos have been appreciated among the most famous design and ad blogs.