First Floor Under Design & Branding THE POSTER COLLECTIVE by TBWA\ Milan

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THE POSTER COLLECTIVE

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Industry Magazines
Media Design & Branding
Market Italy
Agency TBWA\ Milan
Executive Creative Director Nicola Lampugnani, Paolo Troilo - Francesco Guerrera
Art Director Mattia Montanari
Released October 2010

Credits & Description

Category: Self Promotion
Advertiser: FIRSTFLOORUNDER.COM
Product/Service: FIRSTFLOORUNDER.COM
Agency: TBWA\ITALIA
Date of First Appearance: Oct 6 2010
Entrant Company: TBWA\ITALIA, Milan, ITALY
Executive Creative Director: Francesco Guerrera (TBWA\ITALIA)
Executive Creative Director: Nicola Lampugnani (TBWA\ITALIA)
Art Director: Mattia Montanari (TBWA\ITALIA)
Graphic Designer: Mattia Montanari (TBWA\ITALIA)
Media placement: Poster - Exhibition - 24 October 2010

Describe the brief from the client
FirstFloorUnder.com, the digital publishing house of TBWA\ITALY, started the project "The Poster Collective", a series of self-promotional 100x140cm posters on various topics. The brief was to design self-promotional posters.

Describe the challenges and key objectives
The challenge was to create awareness on a brand new publishing house, creating art pieces and unique posters. Communicate the digital and Italian soul of the publisher.

Describe how you arrived at the final design
To communicate the digital soul of the publisher, we created a unique style based on electrical circuits.

Give some indication of how successful the outcome was in the market
The new "electrical" style has been appreciated by designers and awarded at the Type Directors Club 57. It also has been published on Page.de magazine in April 2011.