Fischerappelt Kommunikation Design & Branding DEK21 by Ligalux

DEK21

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Industry Business equipment & services
Media Design & Branding
Market Germany
Agency Ligalux
Creative Director Jan Kruse
Designer Tobias Heidmeier
Released March 2010

Credits & Description

Category: Publications & Business Communications
Advertiser: FISCHERAPPELT
Product/Service: INTEGRATED COMMUNICATIONS AGENCY
Agency: LIGALUX
Date of First Appearance: Mar 15 2010
Entrant Company: LIGALUX, Hamburg, GERMANY
Entry URL: http://www.dek21.de
Creative Director: Jan Kruse (Ligalux)
Designer: Tobias Heidmeier (Ligalux)
Media placement: Brochure - Mailing - 15 March 2011

Describe the brief from the client
Under the central theme of ‘Sharpening instead of smoothing’, fischerAppelt, relations promotes a change in thinking and presents 21 ideas for sharper communication.

Describe the challenges and key objectives
Each of the 21 ideas has been individually designed and has its own unique content and look. So each idea has its own character and story.

Describe how you arrived at the final design
The neon yellow of the brochure cover cannot be overlooked and thus provides a contrast to the environmentally friendly paper used for the brochure itself. The main characteristic of the design is the use of various fonts that underpin the individual nature of each idea. The pixelated Gothic script on the cover combines a bold concept with modern design.

Give some indication of how successful the outcome was in the market
The clicks on our website and the comments showed the success. There was much response.