FITCH Design & Branding STRESS HEADS by Fitch

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United Kingdom
Agency Fitch
Executive Creative Director Stuart Wood
Designer Marie Julie Triajasson
Released January 2011

Credits & Description

Category: Self Promotion
Advertiser: FITCH
Product/Service: DESIGN AGENCY
Agency: FITCH
Date of First Appearance: Jan 4 2011
Entrant Company: FITCH, London, UNITED KINGDOM
Designer: Marie Julie Triajasson (FITCH)
Executive Creative Director: Stuart Wood (FITCH)
Designers: The FITCH Studio (FITCH)
Media placement: Stress Heads - Sent To Clients - 4 January 2011

Describe the brief from the client
As a studio we wanted to come up with a creative and exciting way to re-cycle our overflowing collection of material samples. The brief was to create client keep in touch collateral that would use our material samples and allow our studio to get creative.

Describe the challenges and key objectives
The key objectives were:

- Think of a creative and innovative way to recycle the material samples in the studio
- From the material samples create keep in touch material for clients

Describe how you arrived at the final design
We gave every member of our studio a pack containing a needle and thread, a few buttons and some random fabric.

We asked them to relieve their Monday morning stress and do something creative on their way to work.

After a busy week we sent out a personal Stress Head to our favourite clients and asked them to ‘Give it a Squeeze’.

Give some indication of how successful the outcome was in the market
Our clients love the Stress Heads and have written personal notes to thank us for them. Our material samples library is a new favourite spot in the studio for creativity and is quickly being utilised to add to the family of Stress Heads.