Simperience Design & Branding SIMPERIENCE by DraftFCB Vienna


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Industry Video Games/Consoles
Media Design & Branding
Market Austria
Agency DraftFCB Vienna
Executive Creative Director Patrik Partl, Phil Hewson
Copywriter Matthias Göggel
Released November 2011

Credits & Description

Category: Logo Design
Chief Creative Officer: Bernd Fliesser (Draftfcb Partners)
Executive Creative Director: Phil Hewson (Draftfcb Partners)
Executive Creative Director: Patrik Partl (Draftfcb Partners)
AD: Phil Hewson (Draftfcb Partners)
Client Consultant: Michael Mesaric (Draftfcb Partners)
Copywriter: Matthias Göggel (Draftfcb Partners)
Graphic Design: Michael Zenz (Draftfcb Partners)
Media placement: Corporate Identity - Sampling At Game Fairs - 18. November 2011

Describe the brief from the client
Our task was to develop a corporate design for Simperience – a flight simulator made up of original Airbus components – including print material, business cards and CD-ROMs.

Describe the challenges and key objectives
The main challenge entailed creating a visual that immediately connected the Corporate Design with the connotation of an Airbus in the consumers’ minds.

Describe how you arrived at the final design
After some attempts we realised, that the windscreen is the perfect distinguishing characteristic of an Airbus. However, as a logo it worked best when placed in a circular surrounding in order to convey the impression of an actual plane. This insight gave birth to the oval business card.

Give some indication of how successful the outcome was in the market
The distribution of business cards and promotional CD-ROMs at an Austrian game fair resulted in immediate expressions of interest: within 2 months, more than 150 prospects called the info hotline.