Followfish Design & Branding Against the Tide by Leagas Delaney Hamburg

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Against the Tide

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency Leagas Delaney Hamburg
Creative Director Florian Schimmer, Michael Goetz
Art Director Felix Boeck, Robert Westphal, Jan Van De Berg
Copywriter Oliver Kothz, Heiko Franzgrote
Illustrator Veronika Kieneke
Released February 2012


Cresta Awards 2012

Credits & Description

Category: Books
Advertiser: FISH & MORE
Product/Service: FOLLOWFISH
Chief Creative Director: Stefan Zschaler (Leagas Delaney Hamburg)
Creative Director: Florian Schimmer (Leagas Delaney Hamburg)
Creative Director: Michael Goetz (Leagas Delaney Hamburg)
Art Director: Jan Berg (Leagas Delaney Hamburg)
Art Director: Felix Boeck (Leagas Delaney Hamburg)
Art Director: Robert Westphal (Leagas Delaney Hamburg)
Copywriter: Heiko Franzgrote (Leagas Delaney Hamburg)
Copywriter: Oliver Kothz (Leagas Delaney Hamburg)
Graphic Design: Nadine Hoenow (Leagas Delaney Hamburg)
Production: Sven Schmiede (Leagas Delaney Hamburg)
Account Manager: Heinke Kraack (Leagas Delaney Hamburg)
Illustrator: Veronika Kieneke
Printer: (Printarena)
Media placement: Brand Book - Sales Talks, Fairs - 24. January 2012

Describe the brief from the client
Followfish has become the most sustainable fish brand in Germany, selecting their fish using the most stringent sustainable principles. This should be communicated to suppliers in an outstanding way.

Describe the challenges and key objectives
The dramatic situation of the world's oceans can still be reversed by sustainable fishing methods as used by Followfish.
Using innovative ideas and marketing, it was our job to make the brand appetising to suppliers.

Describe how you arrived at the final design
With hand-drawn illustrations, 3D pop-ups and other unique details, we demonstrate visually the alarming extent of overfished oceans. At the same time, we show that change is still possible – but only with sustainably caught fish by Followfish.

Give some indication of how successful the outcome was in the market
At sales talks and fairs, we handed over the exclusive brand book, which impressed suppliers and journalist.