FONTEGRAFICA Design & Branding SABBATICAL YEAR by Leo Burnett Milan

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SABBATICAL YEAR

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Industry Consumer & Public services
Media Design & Branding
Market Italy
Agency Leo Burnett Milan
Executive Creative Director Paolo Dematteis - Riccardo Robiglio
Art Director Azzura Bacchetta
Released January 2012

Credits & Description

Category: Calendars
Advertiser: FONTEGRAFICA
Product/Service: FONTEGRAFICA
Agency: LEO BURNETT
Executive Creative Director: Paolo Dematteis (Leo Burnett)
Executive Creative Director: Riccardo Robiglio (Leo Burnett)
Art Director: Azzura Bacchetta (Leo Burnett)
Media placement: Calendar - Limited Edition Gift - 01/01/2012

Describe the brief from the client
Every year Fontegrafica, a renowned leader in printing industry allows a creative (designer/ artist / photographer) white paper to design its calendar. In the past years the Fontegrafica Calendar became not only an appreciated art piece, winner of many international creative awards, but also a crucial self-promotional item that let the Fontegrafica’s superb printing techniques speak for themselves.

Describe how you arrived at the final design
The 2012 calendar idea, created by Azzurra Bacchetta of Leo Burnett Milan is the sabbatical year: where would you go in the world if you could go on sabbatical?