T.D.G. Vertriebs Design & Branding FOOD PAINT SHOP by Kolle Rebbe Hamburg, Korefe

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Industry Confectionery & snacks
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Copywriter Till Grabsch
Photographer Ulrike Kirmse
Agency Korefe
Copywriter Gereon Klug, Thomas Voelker
Released December 2010

Credits & Description

Category: iii. Premium Brand
Advertiser: T.D.G. VERTRIEBS
Product/Service: FOOD COLOURING
Agency: KOREFE
Date of First Appearance: Jan 24 2011
Entrant Company: KOLLE REBBE, Hamburg, GERMANY
Entry URL: http://www.the-deli-garage.com/
Creative Direction: Katrin Oeding (Kolle Rebbe / KOREFE)
Art Direction: Reginald Wagner (Kolle Rebbe / KOREFE)
Copywriter: Till Grabsch (Kolle Rebbe / KOREFE)
Copywriter: Gereon Klug (Kolle Rebbe / KOREFE)
Copywriter: Thomas Voelker (Kolle Rebbe / KOREFE)
Account Manager: Kristina Wulf (Kolle Rebbe)
Photographer: Ulrike Kirmse
Production: (Produktionsbuero Romey von Malottky GmbH)
Media placement: Food Colouring - Internet - January 2011

Describe the brief from the client
Develop packaging design for the four different Food Finish colours in cans, with which creative cooks can spray paint their meals and dishes.

Describe the challenges and key objectives
To make the complete package with the four varieties more appealing, the packaging has to provide some form of added value. It shows how many different ways there are to use the wide range of colours.

Describe how you arrived at the final design
The packaging is the creative tool. With detachable stencils on the back, it’s now easy for every cook to be their own confectioner, because the spray-on patterns quickly refine each and every delicacy. In gold, silver, blue and red.

Give some indication of how successful the outcome was in the market
Since the introduction of the Food Finish Paint Shop, demand for the complete package has seen steady growth.