PERSONAL BUSINESS CARD by McCann Bangkok for Mr. Chaiya Mahapab

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PERSONAL BUSINESS CARD

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Industry Stationery, Business equipment & services, Corporate Image
Media Design & Branding
Market Thailand
Agency McCann Bangkok
Copywriter Napapatch Kantasil Ltd.
Released February 2010

Credits & Description

Category: Stationery
Advertiser: MR. CHAIYA MAHAPAB
Product/Service: FOOTBALL REFEREE'S SERVICES
Agency: McCANN WORLDGROUP THAILAND
Date of First Appearance: Feb 2 2010 12:00AM
Entrant Company: McCANN WORLDGROUP THAILAND, Bangkok, THAILAND
Chief Creative Officer: Martin Lee (McCann Worldgroup (Thailand) Ltd.)
Creative Director/Art Director: Chinnawut Awakul (McCann Worldgroup (Thailand) Ltd.)
Copywriter: Napapatch Kantasil (McCann Worldgroup (Thailand) Ltd.)
Art Director/Typographer/Designer: Anuwat Nitipanont (McCann Worldgroup (Thailand) Ltd.)
Media placement: Name Card - Personal To Personal - 2 February 2010

Describe the challenges and key objectives
How could we create a business card that instantly communicates Mr. Mahapab's profession and becomes a talking point amongst his colleagues, peers and professionals in the Thai Football League.

Describe the brief from the client
To create a distinctive business card for Mr. Chaiya Mahapab (Referee of the year - Thailand Premier League 2009), a FIFA Referee and Football Associate of Thailand Referee.

Describe how you arrived at the final design
We looked at all the imagery of football and finally concluded that the simplest communication for referees was something they used in their 90 minutes on the field - the yellow and red cards.

Give some indication of how successful the outcome was in the market
The business card became well recognised and a collectors item amongst football fans - "I've just got a red card from K. Chaiya" was one of the statements that appeared in the press and on football blogs.