Ford Design & Branding FORD ECOSPORT WEARBLE CALENDAR by J. Walter Thompson Sao Paulo

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Industry Cars, SUV & Four Wheel Drive
Media Design & Branding
Market Brazil
Agency J. Walter Thompson Sao Paulo
Executive Creative Director Ricardo John, Andre Pallu, Roberto Fernandez David, Roberto Rezende
Creative Director Roberto Fernandez, Rinaldo Ferrarezi, Mario D`andrea, Fábio Brandão
Art Director Christian Faria, Manoel Cipriano, Filipe Cuvero | Vinicius Montana | Rogerio Puhl
Copywriter Marlon Zanatti
Photographer Regis Fernandez
Account Supervisor Daniel Baena | Rodolfo Luz | Livia Rodrigues | Felipe Bittar
Released March 2012

Credits & Description

Category: Promotional Item Design
Advertiser: FORD
Product/Service: ECOSPORT
Executive Creative Director: Roberto Fernandez (JWT)
Executive Creative Director: Ricardo John (JWT)
Creative Director: Fabio Brandao (JWT)
Copywriter: Marlon Zanatti (JWT)
Art Director/Illustration: Ricardo Kawano (JWT)
Art Director: Christian Faria (JWT)
Art Director: Vinicius Montana (JWT)
Art Director: Manoel Cipriano (JWT)
Art Buyer: Renata Sayão (JWT)
Art Buyer: Paula Ferrari (JWT)
Photographer: Regis Fernandez (JWT)
Account Manager: Sérgio Silveira (JWT)
Account Supervisor: Daniel Baena (JWT)
Planner: Fernand Alphen (JWT)
Planner: Newton Nagumo (JWT)
Graphic Producer: Flávio Schaefer (JWT)
Graphic Producer: Flavio Colella (JWT)
Graphic Producer: Maira Chinaglia (JWT)
Advertiser Supervisor: Mark Kaufman (JWT)
Advertiser Supervisor: Mauricio Greco (JWT)
Media placement: Ford EcoSport Wearable Calendar - Ford Dealerships - 20 March 2012

Describe the brief from the client
We were asked to create a calendar for Ford EcoSport to be part of a promotional item to whom buy the car.

Describe the challenges and key objectives
Calendars are used to stay at home. However, this is a car for people who don't like staying at home. So, we created a calendar to use outdoor and wear wherever you want: Ford EcoSport Wearable Calendar.

Describe how you arrived at the final design
It includes 7 T-shirts, one for each day of the week all marked like a calendar, and pins with 31 days and 12 months for you to put together and wear. The numbers of the daily pins are inspired by elements of roads, nature and sports and the typography of months are inspired by a handmade language of trucks at roads. We also packed the T-shirts in a special hanger, created to handle all shirts in the same place.

Give some indication of how successful the outcome was in the market
This gift didn’t stay at home like many others. People used frequently in their day by day and becomes a fashion item in the wardrobe.