Ford Design & Branding ENVIRONMENTAL CONSERVATION by J. Walter Thompson Sao Paulo

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Industry Cars, Environmental & Animal Issues
Media Design & Branding
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Roberto Fernandez, Rinaldo Ferrarezi, Mario D`andrea, Andrea Siqueira | Rinaldo Ferrarezzi, Fábio Brandão, Roberto Fernandez David
Copywriter Fabio Leão Souza
Producer Fabio Sato
Photographer Regis Fernandez
Account Supervisor Sergio Silveira, Carolina Rocha, Marina Monfrinat, Daniel Baena | Rodolfo Luz | Livia Rodrigues | Felipe Bittar
Released July 2010

Credits & Description

Category: Posters
Advertiser: FORD
Date of First Appearance: Jul 10 2010
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL
President/Chief Creative Officer: Mario D’Andrea (JWT)
Creative Director: Roberto Fernandez (JWT)
Creative Director: Fábio Brandão (JWT)
Creative Director: Rinaldo Ferrarezzi (JWT)
Art Director/Illustrator: Sthefan Ko (JWT)
Copywriter: Fabio Leão (JWT)
Photographer: Régis Fernandez (JWT)
Planner: Ken Fujioka (JWT)
Planner: Paulo Macari (JWT)
Art Buyer: Renata Sayão/Cris Bertella/Vanessa Nunes (JWT)
Producer: Fábio Sato (JWT)
Account Supervisor: Sérgio Silveira/Carolina Rocha/Daniel Baena/Livia Rodrigues, Marina Monfrinat (JWT)
Client Supervisor: Antonio Baltar/Maurício Greco/Rode Alves/Andrea Colpas/Claudia Freiesleben (Ford)
Media placement: Temporary Exhibition - Environmental Organizations, Universities And Research Institution - 10 July 2010 - 1 Octuber 2010

Describe the brief from the client
Communicate the 15th edition of the Ford Environmental Conservation Award

Describe the challenges and key objectives
The Ford Environmental Conservation Award is a joint initiative between Ford Motor Company Brasil and Conservação Internacional (CI-Brasil), aiming at encouraging and recognizing projects on the protection of nature and biodiversity.

Describe how you arrived at the final design
The campaign encouraged consumers to enrol their ideas in the competition, having in mind that those who help nature, help themselves. Therefore, it uses awareness and engagement as a starting point for environmental conservation.

Give some indication of how successful the outcome was in the market
The 15th edition of the Ford Environmental Conservation Award received 229 received 229 entries, the second largest number in history, only two fewer than the record in 2003. In addition to the trophy, the event awarded a total of R$100,000 to the winners. "Environmental conservation is everyone's job and success depends on both large projects and small attitudes in everyday life. Consequently, it’s important to recognize and give visibility to good examples." Marcos Oliveira president of Ford Brazil and Mercosur.