Brand Guide: Singapore Edition, 6 by Foreign Policy Design Group for Foreign Policy

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Brand Guide: Singapore Edition, 6

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Industry Publishing, streaming & media
Media Design & Branding
Market Singapore
Agency Foreign Policy Design Group
Creative Director Yah-Leng Yu
Copywriter Caroline Elizabeth Wong, Marcus Leong, Stephanie Peh, Yvonne Xu
Designer Vanessa Lima, Liquan Liew
Photographer Rebecca Toh
Illustrator Aurial Lee, Estella Ng
Released January 2016

Awards

D&AD Awards, 2016
Book Design Specialist & Limited Edition Books Wood Pencil

Credits & Description

Agency: Foreign Policy Design Group
Client: Foreign Policy Design Group
Copywriter: Caroline Elizabeth Wong
Copywriter: Marcus Leong
Copywriter: Stephanie Peh
Copywriter: Yvonne Xu
Creative Director: Yah-Leng Yu
Designer: Liquan Liew
Designer: Vanessa Lim
Editor in Chief: Arthur Weesheng Chin
Illustrator: Aurial Lee
Illustrator: Estella Ng
Photographer: Rebecca Toh
Design Agency: Foreign Policy Design Group
Publishing Company: Foreign Policy Design Group
Deftly balancing visuals and content, Brand Guide: Singapore Edition rounds up iconic homegrown brands that attest to the golden age of design in Singapore, and captures the creative labour gone into the making of 17 brands featured. This documentation of the creative inspiration and design processes through brand and design reports, is filled with takeaways and anecdotes capturing the vision to fruition of each brand owner.
The publication is 468 pages, comes in a clip-bound folder with 4 booklets coupled with various inserts, all hand-assembled at Foreign Policy Design Group.