Freddy Design & Branding FREE WORKSHOP by DLV BBDO Milan

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Industry Clothing
Media Design & Branding
Market Italy
Agency DLV BBDO Milan
Executive Creative Director Federico Pepe, Stefania Siani
Art Director Luca Fontana
Released August 2011

Credits & Description

Category: Advertising Typography
Advertiser: FREDDY
Product/Service: FREE WORKSHOP
Executive Creative Director: Stefania Siani/Federico Pepe (DLVBBDO)
Art Director: Luca Fontana (DLVBBDO)
Media placement: DEM - About 300.000 Dem Sended - 1 June 2011 - 30 June 2011
Media placement: Posters - Blog - 1 June 2011 - 30 June 2011

Describe the brief from the client
Create a poster to communicate 3 free workshops: classic ballet, break dance, and tap.

Describe the challenges and key objectives

- Brand awareness
- Promote the workshop in a strong and impactful way
- More traffic on the website and Freddy blog

Describe how you arrived at the final design
The drawings represent imaginary lines and curves traced by the body during the performance, but influenced and interpreted, in various points, by the Freddy Slounge Way, in order to create a new, personal dynamism.

Give some indication of how successful the outcome was in the market
- 25% increase in traffic on the website (to book the workshop) on the first day
- 800,000 applications to attend the course