DFUSE Design & Branding DFUSE LOGO by BBH London

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market United Kingdom
Agency BBH London
Creative Director Mark Reddy
Designer Rich Kennedy
Released February 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: DFUSE
Agency: BBH
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: BBH, London, UNITED KINGDOM
Creative Director: Mark Reddy (BBH)
After Effects: Drew Brown (Addictive Pixle)
Designer: Rich Kennedy (BBH)
Media placement: Logo - Corporate Literature - March 2009

Describe the challenges and key objectives
The challenge was to make a design that felt relevant to both the teenager on the street as well as the office worker...in fact all citizens. And to avoid feeling worthy or institutional.

Describe the brief from the client
To design a memorable identity that encapsulated the aims of an organisation, created to aid people deal with challenging and anti-social behaviour wherever they encounter it.

Describe how you arrived at the final design
The aim of the final design was to create a sensitive and beautiful logo which appears to dispel tension and to remove threat.

Give some indication of how successful the outcome was in the market
tbc - am awaitng the results