FROZEN FOOD by DDB Mudra Group Mumbai for Electrolux

Adsarchive » Design & Branding » Electrolux » FROZEN FOOD

FROZEN FOOD

Pin to Collection
Add a note
Industry Electronic Devices & Home Appliances, Refrigerators
Media Design & Branding
Market India
Agency DDB Mudra Group Mumbai
Executive Creative Director Nirmal Pulickal
Copywriter Raylin Valles
Designer Hari Singh Rawat, Latheesh Lakshman
Released December 2010

Credits & Description

Category: Posters
Advertiser: PE ELECTRONICS
Product/Service: ELECTROLUX FREEZER
Agency: MUDRA COMMUNICATIONS
Date of First Appearance: Dec 28 2010
Entrant Company: MUDRA COMMUNICATIONS, Mumbai, INDIA
Chief Creative Officer: Bobby Pawar (Mudra Communications)
Executive Creative Director: Nirmal Pulickal (Mudra Communications)
Creative Director: Raylin Valles (Mudra Communications)
Art Director/Designer: Raylin Valles (Mudra Communications)
Designer: Latheesh Lakshman (Mudra Communications)
Designer: Hari Singh (Mudra Communications)
Copywriter: Raylin Valles (Mudra Communications)
Media placement: Poster - Retail Shops - 28th December 2010

Describe the brief from the client
To promote the Multi Airflow system in Electrolux freezers that preserves and freezes food perfectly.

Describe the challenges and key objectives
We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics.

Describe how you arrived at the final design
We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics.

Give some indication of how successful the outcome was in the market
The Multi Airflow system was a runaway success during the summer months when this activity was conducted. Electrolux registered a 45% increase in enquiries and increased their share of the freezer market by a factor of 3. In fact, this campaign is set to be released by Electrolux in other countries to promote sales of deep freezers.