WORSHIP THE CHESCO by Ogilvy & Mather Mexico for Fresca

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WORSHIP THE CHESCO

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Industry Non-alcoholic drinks
Media Design & Branding
Market Mexico
Agency Ogilvy & Mather Mexico
Chief Creative Officer José Montalvo
Creative Director Manuel Vega
Art Director Gonzalo Villegas, Luis Mata
Released February 2010

Credits & Description

Category: Posters
Advertiser: THE COCA-COLA COMPANY
Product/Service: FRESCA
Agency: OGILVY MEXICO
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: OGILVY MEXICO, MEXICO
Chief Creative officer: Jose Montalvo (Ogilvy Mexico)
Executive Creative Oficer: Miguel Angel Ruiz (Ogilvy Mexico)
Creative director: Manuel Vega (Ogilvy Mexico)
Art director: Luis Mata (Ogilvy Mexico)
Art director: Gonzalo Villegas (ogilvy mexico)
Art director: Paco hernandez (ogilvy mexico)
Media placement: Billboards - Bus Stops - January 2010

Describe the challenges and key objectives
Key objectives: To increase the consumption of Fresca Brand and above all, to make it relevant with mexican food.

Describe the brief from the client
To connect the Fresca Brand with mexican food as well with leisure moments. Fresca is the biggest local brand of Coca Cola Company in Mexico.

Describe how you arrived at the final design
We combined two traditional visual identities: Virgin of Guadalupe altars and characters that can be found outside the walls of food joints in Mexico City.

Give some indication of how successful the outcome was in the market
Mexicans recognised the Fresca Brand as a perfect match for mexican food.