Friends Film Company Design & Branding Friends Film Company: FRIENDS VISUAL IDENTITY by ... & Co.

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Industry Culture, Leisure & Sport, Advertising agencies, Business equipment & services, Corporate Image
Media Design & Branding
Market Denmark
Agency ... & Co.
Art Director Sanne Frank
Released April 2010


Cannes Lions 2011
Design Lions Logo Design Bronze

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Logo Design
Entrant Company: & CO. Copenhagen, DENMARK
Design/Advertising Agency: & CO. Copenhagen, DENMARK
Art Director: Sanne Frank (& Co.)
Account Manager: Marianne Seirberg (& Co.)
Brief Explanation:
"Friends" is a very generic word. The challenge was to express it in a new and yet simple way.
Describe the brief from the client:
A definition of friends: 2 or more people who like each other, show respect for one another and always strive to help each other. This is how we like to work. We see film production as a respectful cooperation between client, agency, production company, and crew.
We believe that it is important to involve the client in all steps of production, and to create the right atmosphere for the director, the team, and not least the for client, so that we all can achieve our goal, making innovative motion content. The keyword for the design process should be "Friends". We would like the look to be both simple, fresh and outstanding in our category.
Description of how you arrived at the final design:
We had a process where we reflected over the word "Friends" and in the context of a film production company. We wanted "Friends" to be a significant part of every single design decision, from the actual logo to the choice of colour and paper.
All elements are graphic reflections on friendship:
- the merging letters in the logotype.
- the green/black yin/yang graphics.
- the photos of friends.
- the positive green colour scheme.
The roll of tape refers to a roll of film.
All stationery is printed on eco friendly paper.
Indication of how successful the outcome was in the market:
The film production company has received several compliments from new and exiting clients.