T.D.G. Vertriebs Design & Branding SLOW FAST FOOD by Kolle Rebbe Hamburg, Korefe

SLOW FAST FOOD

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Industry Canned Food
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Photographer Ulrike Kirmse
Agency Korefe
Copywriter Gereon Klug
Released April 2011

Credits & Description

Category: iii. Premium Brand
Advertiser: T.D.G. VERTRIEBS
Product/Service: FRUIT AND VEGETABLES PRESERVES
Agency: KOLLE REBBE
Agency: KOREFE
Date of First Appearance: Apr 18 2011
Entrant Company: KOLLE REBBE, Hamburg, GERMANY
Creative Direction: Katrin Oeding (Kolle Rebbe/KOREFE)
Art Direction: Saara Jaervinen (Kolle Rebbe/KOREFE)
Copywriter: Gereon Klug (Kolle Rebbe/KOREFE)
Account Manager: Marie Steinhoff (Kolle Rebbe/KOREFE)
Photographer: Ulrike Kirmse (Kolle Rebbe/KOREFE)
Productioner: Franziska Ziegler (Kolle Rebbe)
Media placement: Fast Food - Different Delicatessen Shops Around Hamburg - April 2011

Describe the brief from the client
Develop packaging for a fresh range of simple, but high-quality food – to expand the range of the food label 'The Deli Garage', which supports small manufacturers of delicacies with lovely packaging ideas.

Describe the challenges and key objectives
Concept and design were required for the packaging and branding, which would use both elements of contemporary depictions of fresh fruit and vegetables as well as traditional styles of design used for conserved foods.

Describe how you arrived at the final design
SLOW FAST FOOD changes opinions on conserved fruit. By presenting the goods in the look and feel of fresh market goods, customers realize that conserved fruit and vegetables can also be a quick and healthy alternative.

Give some indication of how successful the outcome was in the market
In the first 2 weeks after the launch, the Deli garage shop registered a 30% increase in sales.