MIND MAP ZUCKERBERG by DDB Manila for Fully Booked

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MIND MAP ZUCKERBERG

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Industry Book store
Media Design & Branding
Market Philippines
Agency DDB Manila
Executive Creative Director Joey Ong
Released March 2012

Credits & Description

Category: Illustration
Advertiser: FULLY BOOKED
Product/Service: BOOKSTORE
Agency: DDB PHILIPPINES
Executive Creative Director: Joey Ong (DDB Philippines)
Associate Creative Director/Illustrator/Typographer: Cardy Santos (DDB Philippines)
Copywriter/Illustrator/Typographer: Lauren Lim (DDB Philippines)
Media placement: Poster - Fullybooked High Street - March 20, 2012

Describe the brief from the client
Fullybooked wanted us to create an engaging way for them to sell biographies in the store beyond the usual table top display of the books. They identified key people that had influenced the world in the past years and also because they have the most number of biographies about them. These are Steve Jobs, Mark Zuckerberg and Oprah Winfrey.

Describe the challenges and key objectives
Our objective was to make consumers curious and engaged in reading up on these biographies. We needed them to get a little taste of these peoples lives.

Describe how you arrived at the final design
It was an actual brainstorming process that led us to the idea of the design. As the team did the usual mind mapping of these peoples lives and ideas, we saw an opportunity to create their images using the whole "Mind Map" process. Thus leading us to visualising the biographies of these people. Now at a glance, you get intrigued by seeing words and images that you will find when you read up on these peoples biographies. We basically summarised their lives into their image.

Give some indication of how successful the outcome was in the market
The campaign brought the biographies of the 3 people up to the the top 10 sellers of Fullybooked in that category. Soon this campaign had been shared online and led to an increase in awareness and interest to reading these biographies.