Fundacao Dom Cabral Design & Branding FUNDAÇÃO DOM CABRAL SIGNAGE SYSTEM by GRECO DESIGN

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FUNDAÇÃO DOM CABRAL SIGNAGE SYSTEM

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Brazil
Agency GRECO DESIGN
Creative Director Gustavo Greco
Illustrator Bruno Nunes
Released April 2011

Credits & Description

Category: Public Spaces
Advertiser: FUNDAÇÃO DOM CABRAL
Product/Service: SIGNAGE SYSTEM
Agency: GRECO DESIGN
Date of First Appearance: Apr 1 2011
Entrant Company: GRECO DESIGN, Belo Horizonte, BRAZIL
Creative Director: Gustavo Greco (Greco Design)
Creative Management: Tidé (Greco Design)
Graphic Designer: Ana Luiza Gomes (Greco Design)
Graphic Designer: Fernanda Monte Mor (Greco Design)
Illustrator: Bruno Nunes (Greco Design)
Graphic Producer: Daniele Pires (Greco Design)
Account Manager: Andrea Panisset (Greco Design)
Media placement: Signage System - Fundação Dom Cabral School - 01/04/2011

Describe the brief from the client
Fundação Dom Cabral is renowned for being one of the best business schools in the whole world. It’s specialized in preparing executives, businessmen and companies to develop competitive advantages and an extensive vision of the future. We were selected to create the whole signage system including identification, directional, orientation and regulatory signs for their new building.

Describe the challenges and key objectives
Fundação Dom Cabral is located in a wide open campus with very precise directional information needs. By creating a folded out signage system we made signs that were visible enough to be recognized from a long distance and that enabled students to locate themselves in the Fundação Dom Cabral surroundings.

Describe how you arrived at the final design
We developed the concept of “projection” for the signage system project. The use of pictograms folded off the walls could encourage the scholars and visitors to see them from a wide angle and learn where they were and/or how to get where they wanted to go. This idea carries the concept “always look forward and keep an edgy perspective”. This strategy was applied in directional and indicative signs, such as those for bathrooms, the library and the restaurant.

Give some indication of how successful the outcome was in the market
The “projected” or folded out signage system was very well accepted and the pictograms could be seen from different distances, angles and places, allowing visitors to easily recognize their surroundings.