NA PONTA DOS DEDOS by STUDIO ABRACADABRA for MEMORIAL DA CULTURA CEARENSE

NA PONTA DOS DEDOS

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Industry Shows, Events & Festivals
Media Design & Branding
Market Brazil
Agency STUDIO ABRACADABRA
Creative Director Allyson Dos Reis Pimentel, Monike De Souza Oliveira
Released September 2009

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: MEMORIAL DA CULTURA CEARENSE
Product/Service: FUNDRAISING EXHIBITION
Agency: STUDIO ABRACADABRA
Date of First Appearance: Sep 10 2009 12:00AM
Entrant Company: STUDIO ABRACADABRA, BRAZIL
Creative Director: Allyson dos Reis Pimentel (Studio Abracadabra)
Creative Director: Monike de Souza Oliveira (Studio Abracadabra)
Media placement: Direct Mailing - Distributed To Sponsors - 10 September 2009

Describe the challenges and key objectives
We had the challenge of synthesising with delicacy and strength to sensory deprivation, and the power we have to “untie the knots” that do not allow people with visual impairments, or any other nature, from enjoying a full social and cultural life.

Describe the brief from the client
Create a piece for fundraising that makes possible the realisation of the exhibition “At your fingertips”, celebrating the bicentennial of Louis Braille, and exposes the progress of projects for accessibility in museums and society.

Describe how you arrived at the final design
We created an “interactive object”, which sensitises and brings people to the theme of accessibility. With delicacy and strength, we talk about the power we have to “untie the knots” that blind us, and do not allow people with visual impairments, or any other nature, from enjoying a full social and cultural life.

Give some indication of how successful the outcome was in the market
Sensitise public and private institutions to the topic of “accessibility”, and raise the funds required for the exhibition “At your fingertips”.