SUSTAINABLE BOOK by Dialogo Design, Industria Nacional & Dialogo Design for Futura

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SUSTAINABLE BOOK

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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market Brazil
Agency Dialogo Design
Agency Industria Nacional & Dialogo Design
Creative Director Rodrigo Westin, Ricardo Saint-Clair
Designer Rodrigo Westin, Ricardo Saint-Clair
Released March 2011

Credits & Description

Category: Publications & Business Communications
Advertiser: FUTURA
Product/Service: TV CHANNEL
Agency: DIALOGO DESIGN
Date of First Appearance: Mar 3 2011
Entrant Company: DIALOGO DESIGN, Rio De Janeiro, BRAZIL
Creative Director/Designer: Ricardo Saint-Clair (Dialogo Design)
Creative Director/Designer: Rodrigo Westin (Dialogo Design)
Media placement: Direct Mailing - Mailing to Potential Investors. - 03 March 2011

Describe the brief from the client
Futura is a Brazilian privately-funded TV channel with focus on the public interest. It broadcasts, 24 hours a day social topics concerning health, education and environment issues, reaching children, teenagers, families and workers. Futura only exists as a result of collaboration and partnerships. We had to reach 200 potential investors, national and international, asserting the channel's mission of disseminating knowledge, learning, innovation, and sustainable responsibility.

Describe the challenges and key objectives
The idea should be placed over the investor's office table, spreading the message to its colleagues and associates.

Describe how you arrived at the final design
We created an useful ceramic book that could work as an endless notepad. The packaging, a block of certified pine wood, physically provokes a debate: is it better to produce 250 sheets of A4 paper or to pack a book with infinite sheets? The block also works as a high-quality box to hold personal items. The text reminds us: only with knowledge, dialogue, and cooperation we can find solutions for a better world.

Give some indication of how successful the outcome was in the market
More than 150 investors sent compliments about the piece and idea, starting a closer and warm relationship with the channel's managers.