NESPRESSO IS A FUTUREBRAND by Futurebrand for Future Brands

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NESPRESSO IS A FUTUREBRAND

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Germany
Agency Futurebrand
Creative Director Jonathan Sven Amelung Amelung Design Gmbh
Released October 2009

Credits & Description

Category: Self Promotion
Advertiser: FUTUREBRAND
Product/Service: DESIGN AGENCY
Agency: FUTUREBRAND GERMANY
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: FUTUREBRAND GERMANY, Hamburg, GERMANY
Chief Executive Officer/Chief Creative Officer: Guenter Sendlmeier (Futurebrand)
Creative Director: Jonathan Sven Amelung (Futurebrand)
Media placement: Online Mailing - Mailings To Exitsting And New Clients - October 2009 - Hitherto
Media placement: Print Media - Markenartikel - October 2009

Describe the challenges and key objectives
From analytics to positioning, branding, communication, shops, online as well as offline, FutureBrand builds powerful brands that are best prepared for the future, e.g. Nespresso and latest the new online fashion retailer yalook.com.

Describe the brief from the client
And as Christmas definitely is a future brand we celebrated the core value "joy" in our Christmas card, which is our everyday belief at FutureBrand.

Describe how you arrived at the final design
Our logo elements were used for the design. We celebrate the brand in our logo, so it is a free advertisement for our client.

Give some indication of how successful the outcome was in the market
The ads were sent out as posters, ecards and also were published in marketing and business magazines. New contacts to potential clients were made and we've received a positive feedback from existing clients as well, which is helpful and precious in these days.