OLYMPIA 2012 IS A FUTUREBRAND by Futurebrand for Futurebrand

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OLYMPIA 2012 IS A FUTUREBRAND

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Germany
Agency Futurebrand
Creative Director Jonathan Sven Amelung Amelung Design Gmbh
Released November 2010

Credits & Description

Category: Self Promotion
Advertiser: FUTUREBRAND
Product/Service: ADVERTISING AGENCY
Agency: FUTUREBRAND GERMANY
Date of First Appearance: Nov 1 2010
Entrant Company: FUTUREBRAND GERMANY, Hamburg, GERMANY
Chief Executive Officer: Günter Sendlmeier (FutureBrand Hamburg)
Creative Director: Jonathan Sven Amelung (FutureBrand Hamburg)
Account Manager: Shanno Panjwani (FutureBrand Hamburg)
Media placement: Direct Mail, Poster, Press - Direct Mail, Agency, Events - 11 November 2010 > 2012

Describe the brief from the client
Rise awareness for FutureBrand and client at the same time.

Describe the challenges and key objectives
FutureBrand has built up brands from the positioning over branding to communications for many clients like Nespresso and Otto Group. Essential things for the future also are joy and success, so this is what we shared with our clients and others. A good way to show that successful brands make/are FutureBrand.

Describe how you arrived at the final design
The FutureBrand-Circle-Logo elements were used for the graphic-design-idea.
We rotate the Olympia Logo and join a circle to the olympia logo, so that the new composition build up our Futurebrand Logo. We celebrated the client in our logo, so it is a free advertisement for our client and at the same time for us.

Give some indication of how successful the outcome was in the market
The ads were sent out as posters, ecards and also were published in agency self promotion book. New contacts to potential clients were made as well as a positive feedback from existing clients which is helpful and precious in these days.