ANATOMICAL MASSAGER by Mirosedina for Funtoys

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ANATOMICAL MASSAGER

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Industry Health & Pharmaceutical Products
Media Design & Branding
Market Russia
Agency Mirosedina
Released April 2012

Credits & Description

Category: iii. Premium Brand
Advertiser: FUNTOYS
Product/Service: G-VIBE
Agency: MIROSEDINA
Chief Executive Officer: Ievgen Iurchenko (FunToys)
Artist/Designer: Olena Mirosyedina (Mirosedina)
Sales: Andrey Likhachev (FunToys)
Media placement: Massager Package - Retail Stores And Supermarkets - 15 April 2012 - 30 April 2012

Describe the brief from the client
This packaging implements the idea of "Transformer-box". It has five foreshortening to be presented on the shelves. So store staff could set up one product in different looks what causes extra attention to it. The box doesn't have "frontal side" - all of if surfaces could be used as a frontal one. Please check image attached.

Describe the challenges and key objectives
To make five foreshortening work (and stand on surface properly) we had to do a lot of R&D and even engineering job. We set up magnet on the top and "double-side" magnet on the bottom. So bottom strap
(half-belt) sticks to the box from outer and inner side. If you need I can depict it on images.

Describe how you arrived at the final design
We had three final versions: 1). texture paper, 2). mat printing and lackered logo, 3). lackered printing and logo. We came to a conclusion that lackered printing is the most vivid and winning.

Give some indication of how successful the outcome was in the market
Product will be launched on April between 15th and 30th.