G7 Magazine Design & Branding G7 + REDESIGN OF LOGO by Furia

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G7 + REDESIGN OF LOGO

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Industry Magazines
Media Design & Branding
Market Argentina
Agency Furia
Art Director Guillermo Tragant
Designer Marcelo Cardozo
Released September 2011

Credits & Description

Category: Logo Design
Advertiser: G7 MAGAZINE
Product/Service: G7 MAGAZINE
Agency: FURIA WORLD
Executive Creative Director: Guillermo Tragant (Furia World)
Art Director: Guillermo Tragant (Furia World)
Designer: Marcelo Cardozo (Furia World)
Head Of Production: Martín Salas (Furia World)
Account Director: Luis Brusco (Furia World)
Media placement: MAGAZINE LAUNCH - ARGENTINA - SEPTEMBER 2011

Describe the brief from the client
Redesign an existing logo for a modern design and lifestyle publication.

Describe the challenges and key objectives
The short 2 letters name 'G7' of the magazine make it hard to recognise in the cluttered newsstands.

Describe how you arrived at the final design
We create a unique and bold symbol that includes the 'G' and the '7' in a distinctive, elegant, yet contemporary way.
An icon that is easy to recognise and remember.

Give some indication of how successful the outcome was in the market
The new G7 logo became an icon that is easy to recognise and remember, and it increased the sales of the magazine in newstands by 20%.