GAD 'EXPO 20 by Gad' Design for GAD DESIGN

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GAD 'EXPO 20

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Brazil
Agency Gad' Design
Designer Reinaldo Forte, Leonardo Araújo
Released April 2009

Credits & Description

Category: Environmental Design: Semi-Permanent
Advertiser: GAD (BRAZIL)
Product/Service: DESIGN AGENCY
Agency: GAD'
Date of First Appearance: Apr 30 2009 12:00AM
Entrant Company: GAD', Sao Paulo, BRAZIL
Executive Director: Leonardo Araujo (Gad)
Designer: Leonardo Araujo (Gad)
Designer: Reinaldo Forte (Gad)
Graphic Design: Valpirio Monteiro/ Gad'Agency (Gad)
Media placement: Gad - Environmental Design temporary - Santander Cultural Porto Alegre - 27 days and 25.000 visitors - 2009

Describe the challenges and key objectives
Celebrating gad history, presenting projects and questioning the relevance of design in everyday's life.

Describe the brief from the client
Creating a temporary space to show not only the portfolio of 20 years, but also how design happens in the studio. The show should make possible understand the GAD creative process.

Describe how you arrived at the final design
In the atrium of Santander Cultural, in Porto Alegre, poliedric-shaped pannels presented texts, images and drawings of 20 selected cases, as well as the relation between design, architecture and package. A multimedia space presented on a video-wall, approaching the last 50 years of Brazilian design.

Give some indication of how successful the outcome was in the market
The exhibition was an audience and specialised critic success.