KYRRD by Kolle Rebbe Hamburg, Korefe for GALERIE MONO

KYRRD

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Media Design & Branding
Agency Kolle Rebbe Hamburg
Copywriter Lorenz Ritter
Agency Korefe
Photographer Cubeholic
Account Supervisor Juliane Ahlfeld
Released December 2009

Credits & Description

Category: Typography
Advertiser: GALERIE MONO (PX2)
Product/Service: EXHIBITION
Agency: KOLLE REBBE
Agency: KOREFE
Date of First Appearance: Dec 15 2009 12:00AM
Entrant Company: KOLLE REBBE, Hamburg, GERMANY
Executive Creative Direction: Stefan Kolle (Kolle Rebbe)
Creative Direction: Katrin Oeding (Kolle Rebbe/Korefe)
Art Direction/Typographer/Copywriter: Reginald Wagner (Kolle Rebbe/Korefe)
Copywriter: Lorenz Ritter (Kolle Rebbe)
Account Supervisor: Juliane Ahlfeld (Kolle Rebbe)
Photographer: Cubeholic
Postproduction: (Px2@medien Gmbh/Co. Kg)
Media placement: Exhibition Catalouge - Galerie Mono (In Hamburg) - Since December 2009

Describe the challenges and key objectives
'kyrrd' is the Icelandic word for silence. The exhibition showed 25 photographic landscape impressions of Iceland, structured into five topics. Simultaneously, a record was played with a recording of silence.

Describe the brief from the client
Develop an official catalogue for the multimedia photography exhibition “kyrrd – 31 Perspektiven der Stille” (kyrrd – 31 Perspectives of Silence), which lets the viewer fully experience the topic of silence. 'kyrrd' is the Icelandic word for silence. The exhibition showed 25 photographic landscape impressions of Iceland, structured into five topics. Simultaneously, a record was played with a recording of silence.

Describe how you arrived at the final design
The exhibition catalogue limited to 500 copies for the Icelandic photo exhibition “kyrrð” by Cubeholic lets viewers experience “silence” (Icelandic “kyrrð”) both visually and acoustically. The box contains five record sleeves, each containing five landscape impressions and typography design for various concepts (the Icelandic words for silence, freedom, immortality, longing and awakening). Also enclosed a record with a recording of absolute silence, which was played at the exhibition.

Give some indication of how successful the outcome was in the market
More than half of all the catalogues were sold during the exhibition; the rest were sent out for promotional purposes.