Nishijin Design & Branding NISHIJIN by Tugboat


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Industry Video Games/Consoles
Media Design & Branding
Market Japan
Agency Tugboat
Creative Director Yasumichi Oka
Art Director Kengo Kato
Copywriter Hidetsugu Ishikawa
Designer Jun Goto
Photographer Takashi Suzuki
Released June 2010

Credits & Description

Category: Posters
Advertiser: NISHIJIN
Product/Service: GAMING DEVICE
Date of First Appearance: Jun 21 2010
Entrant Company: TUGBOAT, Tokyo, JAPAN
Creative Director: Yasumichi Oka (Tugboat)
Art Director: Kengo Kato (Tugboat)
Copywriter: Hidetsugu Ishikawa
Photographer: Takashi Suzuki (Vda inc.)
Prop Design: Ken Akaishi (Nouvelles Vagues)
Designer: Jun Goto (Tugboat)
Media placement: Posters - About 37 Stores And Offices Around Nation - 21 June 2010

Describe the brief from the client
This was a branding for a Pachinko manufacture.
Pachinko is a Japanese gaming device used for amusement and betting.
When the economy is down this industry comes alive. It was time to promote the brand.

Describe the challenges and key objectives
This branding, along with a TV spot, was developed to broaden awareness of the pachinko brand, hoping to cheer up and give enjoyment to people in this difficult time.

Describe how you arrived at the final design
The artwork visual was designed with actual size pachinko ball images to communicate the playfulness of brand.

Give some indication of how successful the outcome was in the market

Successfully established strong brand in target’s mind.