Gandhi Bookstores Design & Branding GANDHI INVENTIONS by Ogilvy & Mather Mexico

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Industry Book store, Business equipment & services, Corporate Image
Media Design & Branding
Market Mexico
Agency Ogilvy & Mather Mexico
Executive Creative Director Miguel Angel Ruiz Reyes
Creative Director Agustín Vélez
Art Director Gabriel Martínez-Démian Nájera
Copywriter David Zacarías
Released June 2009

Credits & Description

Category: Self Promotion
Product/Service: BOOKSTORES
Date of First Appearance: Jun 1 2009 12:00AM
Chief Creative Officer: José Montalvo (Ogilvy & Mather)
Executive Creative Director: Miguel Angel Ruiz (Ogilvy & Mather)
Creative Director: Agustin Vélez (Ogilvy & Mather)
Art Director: Demian Nájera (Ogilvy & Mather)
Art Director: Gabriel Martínez (Ogilvy & Mather)
Copywriter: David Zacarías (Ogilvy & Mather)
Media placement: Cup - Store/ Online - June / 09
Media placement: Tray - Store/ Online - June / 09
Media placement: Toilet Paper - Store/ Online - June / 09

Describe the challenges and key objectives
Sales fall 12% every month of June. This is why we created a promotion to keep up sales on the worst month of the year.

Describe the brief from the client
Gandhi Bookstores is the leader in the mexican bookmarket. Gandhi wanted to boost sales in June, the lowest month.

Describe how you arrived at the final design
The idea was to create promotional products related to the habit of reading, to make them useful but always maintaining our signature sense of humor in communication.

Give some indication of how successful the outcome was in the market
The products sold out in a month. Not only did sales maintain stable, they increased by 2%.