REMEDY BOOKS by Ogilvy & Mather Mexico for Gandhi Bookstores

REMEDY BOOKS

Pin to Collection
Add a note
Industry Book store
Media Design & Branding
Market Mexico
Agency Ogilvy & Mather Mexico
Creative Director Luis Elizalde
Art Director Veronica Medina, Georgina Muñoz
Copywriter Lee Galvez
Photographer Diego Arrigoni
Released January 2011

Credits & Description

Category: Books
Advertiser: GANDHI BOOKSTORES
Product/Service: BOOKSTORE
Agency: OGILVY MEXICO
Date of First Appearance: Jan 10 2011
Entrant Company: OGILVY MEXICO, MEXICO
Vice President/Creative Services Director: José Montalvo (Ogilvy México)
General Creative Director: Miguel Angel Ruiz (Ogilvy México)
Creative Director: Luis Elizalde (Ogilvy México)
Copywriter: Verónica Medina (Ogilvy Mexico)
Copywriter: Georgina Muñoz (Ogilvy México)
Copywriter: Lee Gálvez (Ogilvy México)
Art Director: Verónica Medina (Ogilvy México)
Art Director: Georgina Muñoz (Ogilvy México)
Photographer: Diego Arrigoni (Ona Productions)
Media placement: 4 Different Packs With A Book Inside - Gandhi Bookstores - January 2011 - Nowadays

Describe the brief from the client
The client ask the Agency new media and different options so people can keep reading.

Describe the challenges and key objectives
To catch people’s attention by non-conventional media.

Describe how you arrived at the final design
We found the insight that Reading generates certain sensations and moods.

We decided to focus in solving certain "sensations", “moods” or “diseases” such as: heartbreak, solitude, boredom and sadness through a book that cures them.

The objective was to have a “medicine look & feel” so that Reading is appreciated as a remedy.

Give some indication of how successful the outcome was in the market
It generated an interest and woke up the consumer´s curiosity through a new way to appreciate Reading and Gandhi Bookstores.