SHORT STORIES BUSINESS CARDS by Ogilvy & Mather Mexico for Gandhi Bookstores

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Industry Book store
Media Design & Branding
Market Mexico
Agency Ogilvy & Mather Mexico
Associate Creative Director Juan Carlos Espitia, Alfonso Diaz, Juan Carlos Palma, Luis Mata
Creative Director Abraham Quintana Garay
Art Director Jaime González Díaz De Cossío
Copywriter Emanuel Aguilar, César Said Pérez Rubio
Released March 2012

Credits & Description

Category: Logo Design
Creative Vice President: José Montalvo (Ogilvy México)
Creative Vice President: Miguel Ángel Ruiz (Ogilvy México)
Creative Director: Abraham Quintana (Ogilvy México)
Associate Creative Director: Luis Mata (Ogilvy México)
Associate Creative Director: Carlos Díaz (Ogilvy México)
Art Director: Jaime González Díaz De Cossío (Ogilvy México)
Copywriter: César Said Pérez Rubio (Ogilvy México)
Copywriter: Emanuel Aguilar (Ogilvy México)
Art Assistant: Adriana Galicia (Ogilvy México)
Media placement: Business Cards - Direct ? - 1 March 2012

Describe the brief from the client
In Mexico, the reading average is half a book a year.

Describe the challenges and key objectives
Gandhi Bookstores has always aimed at creating attractive ways to promote reading. How do we make people read more?

Describe how you arrived at the final design
We turned their business cards into a reading content: Using data from managers (name, position, e-mail, address, etc.) we wrote short stories that involved them. 5 cards were designed and written under this idea.

Give some indication of how successful the outcome was in the market
Gandhi Bookstores succeeded in making every client and person that received 1 of their business cards keep it with them, because it had a short story written in it.