GREENING MEMO by Tokyu Agency for Gardening Company Nohara

GREENING MEMO

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Industry Maintenance & Repairs (Home & Garden)
Media Design & Branding
Market Japan
Agency Tokyu Agency
Creative Director Tatsuki Ikezawa
Art Director Tatsuki Ikezawa
Copywriter Tatsuki Ikezawa
Designer Tatsuki Ikezawa
Released January 2011

Credits & Description

Category: Self Promotion
Advertiser: GARDENING COMPANY NOHARA
Product/Service: GARDENING COMPANY
Agency: TOKYU AGENCY
Date of First Appearance: Jan 15 2011
Entrant Company: TOKYU AGENCY, Tokyo, JAPAN
Creative Director/Art Director/Copywriter/Designer: Tatsuki Ikezawa (Tokyu Agency)
Photograher: Sayuki Inoue
Computer Graphics: Miyuki Nagata
Media placement: direct mailing and handing - 100 mailings distributed to small businesses - 15 January 2011-25 January 201

Describe the brief from the client
The gardening company planned a promotional
item. They wanted to produce a unique memo pad because it is an often used office item. They commissioned me to design it. The point was originality, because memo pads are thrown away
immediately.

Describe the challenges and key objectives
For promoting gardening and greenery to their customers.
The gardening company hopes the green message surrounding the customer.

Describe how you arrived at the final design
I designed the memo pad using a plant pot motif, with the point being to keep it on the desk. It was to be shaped like a plant pot from a piece of note
paper by simply folding it. I drew the development chart to show how the plant pot would had been in 3D if it was folded. I purposefullly chose
recycled paper in consideration of the environment.

Give some indication of how successful the outcome was in the market
The memo pads were used as ordinary messages and thank you cards. It kept the user from throwing it away immediately. Therefore, this decreases memo pads being thrown away by accident, losing important messages. The company had good
reactions from many users. Finally they decided to commercialise it and sell the product.