Geeks Of Gotham Design & Branding GEEKS OF GOTHAM LOGO by The Partners

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GEEKS OF GOTHAM LOGO

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Industry Consultants
Media Design & Branding
Market United Kingdom
Agency The Partners
Released October 2010

Credits & Description

Category: Logo Design
Advertiser: GEEKS OF GOTHAM
Product/Service: GEEKS OF GOTHAM
Agency: THE PARTNERS
Date of First Appearance: Oct 17 2010
Entrant Company: THE PARTNERS, London, UNITED KINGDOM
Design Director: Jessica Philpott (The Partners)
Media placement: Logo - Business Cards, Letterheads, T-Shirts, Stickers - August 2010

Describe the brief from the client
Create a logo for the ‘Geeks of Gotham’, computer support guys, based in New York

Describe the challenges and key objectives
To communicate the importance of the ‘Geeks,’ and how the knowledge they hold can keep the computers of a city running smoothly.

Describe how you arrived at the final design
After exploring the toolbox of the geeks, and the properties of the city, we combined the two: The city skyline forms the contents of the ultimate computer geek pocket.

Give some indication of how successful the outcome was in the market
The outcome communicates the aims and objectives, resulting in a logo that is both memorable and far removed from what we have come to expect from IT company logos.