Genesis Beijing Design & Branding Genesis Beijing [image] 5 by Wolff Olins

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Genesis Beijing [image] 5

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Industry Website
Media Design & Branding
Market China
Agency Wolff Olins
Designer Sidney Stella Lim
Released October 2016


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Credits & Description

Agency: Wolff Olins
Client: Genesis Beijing
Senior Designer: Fleur Isbell
Senior Designer: Yifang Tien
Programme Director: Pierre-Antoine Arlot
Technologist: Cedric Kiefer
Global Principal: Suzanne Livingston
Senior Strategist: Claire Berthet
Designer: Sidney Lim
Design Director: Stephen Mcgilvray
Genesis Beijing wanted to create a new urban experience based on mental wellbeing and social connection - for everyone. In line with Genesis Beijing's deep conviction, the brand was built on Chinese philosophy – specifically the notion of ‘wu wei’ or ‘effortless effort’ which means living more instinctively, going with the flow, not resisting change. The idea at the heart is ‘lose yourself to find yourself’. The brand is intended to create a state of mind, not just convey a message.