Kyoto University Design & Branding Meanwhile In Kyoto, 1 by Dentsu Inc. Tokyo

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Meanwhile In Kyoto, 1

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Industry Education
Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Yoshihiro Yagi
Art Director Daisuke Hatakeyama
Copywriter Haruko Tsutsui, Nae Mikuni, Scott Lehman, Naruki Higashi, Marina Danjo
Released January 2016


LIA 2016
Design Art Direction Bronze Winner

Credits & Description

Agency: Dentsu Inc.
Client: Kyoto University
Art Director: Daisuke Hatakeyama
Copywriter: Marina Danjo
Copywriter: Naruki Higashi
Copywriter: Scott Lehman
Copywriter: Nae Mikuni
Copywriter: Haruko Tsutsui
Creative Director: Yoshihiro Yagi
Designer: Chihiro Kato
Designer: Anna Saito
Director: Ryo Kagami
Photographer: Masaya Murakami
Print Director: Shinya Tamura
Producer: Yoshitaka Nakano
The city of Kyoto is one of the world's most popular travel destinations, and has an abundance of history and culture that attract many travelers. But many of these travelers simply visit the usual tourist spots and then leave. So we made a series of tongue-in-cheek rule books under the title, 'MEANWHILE IN KYOTO.' By creating new opportunities for conversation, we brought shy Kyotoites and tourists into a closer relationship.