Kyoto University Design & Branding Meanwhile In Kyoto, 5 by Dentsu Inc. Tokyo

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Meanwhile In Kyoto, 5

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Industry Education
Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Yoshihiro Yagi
Art Director Daisuke Hatakeyama
Copywriter Haruko Tsutsui, Nae Mikuni, Scott Lehman, Naruki Higashi, Marina Danjo
Photographer Masaya Murakami
Released March 2016


LIA 2016
Design Art Direction Bronze Winner

Credits & Description

Brand: Genius Table
Corporate Name of Client: Kyoto University
Head of Client Services: Naoki Egami
Media Company: Dentsu Inc., Tokyo
Agency: Dentsu Inc., Tokyo
Creative Director: Yoshihiro Yagi
Copywriter: Haruko Tsutsui/Nae Mikuni/Marina Danjo/Naruki Higashi/Scott Lehman
Art Director: Daisuke Hatakeyama
Agency Producers: Yoshitaka Nakano/Ryo Kagami
Design Company: Creative Power Unit, Tokyo
Designers: Anna Saito/Chihiro Kato
Production Company: Dentsu On Demand Graphic, Tokyo
Photographer: Murakami Masaya
Printing Director: Shinya Tamura
Description of the Project:
The city of Kyoto is one of the world's most popular travel destinations. Steeped in history and culture, it tends to attract visitors who are exceptionally intelligent and creative. But many of these "genius-class" visitors leave without interacting very much with the people of Kyoto. This problem is further compounded by the shyness of Kyoto residents themselves.
We placed a table in a totally new location. We hosted a luncheon at which genius-class visitors and Kyotoites meet together and share their knowledge. As a souvenir of the event, we produced a series of tongue-in-cheek Kyoto rule books. called "Meanwhile in Kyoto." By opening the books, a fresh new level of communication can be achieved with Kyotoites.