Gesicht Zeigen! Design & Branding The tear-open-mailing for "Mein Kampf" - against racism", 4 by Ogilvy & Mather Frankfurt

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The tear-open-mailing for "Mein Kampf" - against racism", 4

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Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Design & Branding
Market Germany
Agency Ogilvy & Mather Frankfurt
Chief Creative Officer Dr. Stephan Vogel
Executive Creative Director Birgit Van Den Valentyn, Tim Stuebane
Art Director Matthias Bauer, Philipp Bertisch, Andreas Richter
Copywriter Anke Roell, Janne Sachse
Designer Stephan Westerwelle
Photographer Laif Agentur Für Photos, Reportagen, Dominik Thomas Butzmann
Released October 2016

Awards

D&AD 2017
Packaging Design Consumer Packaging Design Wood Pencil

Credits & Description

Agency: Ogilvy Germany
Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany
Publishing House: Europa Verlag, Berlin/Munich/Vienna
Advertiser's Supervisor: Uwe-Karsten Heye
Advertiser's Supervisor: Sophia Oppermann
Advertiser's Supervisor: Rebecca Weis
Account Management: Stephen Kimpel
Account Management: Iskra Velichkova
Publisher: Christian Strasser
Executive Creative Director: Tim Stuebane
Executive Creative Director: Birgit van den Valentyn
Production: H&O Gmbh
Brand Director (Client): Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Post Production Press: vividgrey.de
Post Production Press: Simon Geis
Chief Creative Officer: Dr. Stephan Vogel
Designer: Stephan Westerwelle
Art Director: Philipp Bertisch
Art Director: Matthias Bauer
Art Director: Andreas Richter
Photographer: Laif/Agentur für Photos & Reportagen
Photographer: Dominik Thomas Butzmann
Print Producer: Uschy Koebe
Print Producer: Knud Schlaudraff
Copywriter: Anke Roell
Copywriter: Janne Sachse
Description:
Hitler’s “Mein Kampf“ (My Struggle), the Nazi propaganda book, can be published once again in Germany after its 70-year copyright expired – unleashing a debate in a country struggling against new right-wing extremism. On behalf of “Gesicht Zeigen!” – an association encouraging people to stand against racism – we are fighting back with a book: “Mein Kampf – against racism”! By taking the same title and layout as the original, we created a counterbook featuring 11 ­people and their courageous struggle against racism. We promoted the launch with a provocative mailing to journalists.