EXTRAORDINARY IMAGES by Leo Burnett Mumbai for Getty Images

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EXTRAORDINARY IMAGES

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Industry Consumer & Public services
Media Design & Branding
Market India
Agency Leo Burnett Mumbai
Executive Creative Director Ashwiny Iyer Tiwari
Creative Director Nikhil Mehrotra
Art Director Brijesh Parmar, Mustafa Shaikh
Released December 2012

Credits & Description

Advertiser: GETTY IMAGES
Agency: LEO BURNETT INDIA
Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Executive Creative Director: Ashwiny Iyer Tiwari (Leo Burnett)
Art Director: Brijesh Parmar (Leo Burnett)
Chief Creative Officer: K V Sridhar (Leo Burnett)
Art Director: Mustafa Shaikh (Leo Burnett)
Creative Director: Nikhil Mehrotra (Leo Burnett)
Chief Creative Officer: Nitesh Tiwari (Leo Burnett)

Outcome
The postcards went to people who mattered. And it was welcome change to see them pinned on the board rather than in the dustbin.

Client Brief Or Objective
To showcase that Getty Images has a wide range of editorial pictures.

Implementation
We arrived at the final design by simply keeping in mind who we were talking to. Most of the people we were talking to do not have much time to read and go through a wide range. But being the intellectual means it's easier to tease their mind and get them on to some thinking work. The postcards were designed having that in mind where every card was like a puzzle to solve and when they do they get the big picture in their head. And the big picture in their head is the famous picture that Getty has.

Brief Explanation
In a market where there are quite a few image banks how do we say that there is now Getty Images, which has a wide range of editorial pictures.Objective:Let every person belonging to the advertising and media and editorial industry know that Getty Images now has a wide range of editorial pictures. It's just a click away.