FEED YOUR IMAGINATION by Y&R Tel Aviv for Getty Images

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FEED YOUR IMAGINATION

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Industry Photo Development, Website
Media Design & Branding
Market Israel
Agency Y&R Tel Aviv
Executive Creative Director Tzur Golan
Creative Director Yariv Twig
Copywriter Paul Paszkowski
Account Supervisor Liraz Kolodro
Released November 2010

Credits & Description

Category: Broadcast Design and Graphics Incl. Animation
Advertiser: GETTY IMAGES
Product/Service: IMAGE BANK
Agency: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV
Date of First Appearance: Nov 23 2010
Entrant Company: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL
Chief Creative Officer: Gideon Amichay (Shalmor Avnon Amichay / Y&R Interactive)
Executive Creative Director: Tzur Golan (Shalmor Avnon Amichay / Y&R Interactive)
Creative Director: Yariv Twig (Shalmor Avnon Amichay / Y&R Interactive)
Art Director / Illustrator: Gil Aviyam (Shalmor Avnon Amichay / Y&R Interactive)
Copywriter: Paul Paszkowski (Shalmor Avnon Amichay / Y&R Interactive)
Executive Client Director: Adam Polachek (Shalmor Avnon Amichay / Y&R Interactive)
Account Supervisor: Liraz Kolodro (Shalmor Avnon Amichay / Y&R Interactive)
Account Manager: Maya Yagel (Shalmor Avnon Amichay / Y&R Interactive)
Media placement: TV Commercial - Channel 2 - 28 December 2010

Describe the brief from the client
To keep Getty Images in on the target audience agenda and refresh its image.

Describe the challenges and key objectives
To show that Getty Images is not only a stock of images, but also an endless source of inspiration.We illustrated the power of mixing together different images to create an entirely new and exciting one.

Describe how you arrived at the final design
The new images are built entirely from the 2 images that enter the meat-grinder which is also a Getty image. The sound/music track is also a Getty Images product.

Give some indication of how successful the outcome was in the market
The result: an original visual experience, vivid and imaginative, inviting everyone to satisfy their hungry imagination using Getty Images.