GETTY IMAGES by ALMAP BBDO Brazil for Getty Images

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GETTY IMAGES

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Industry Photo Development
Media Design & Branding
Market Brazil
Agency ALMAP BBDO Brazil
Executive Creative Director Marcello Serpa
Creative Director Luiz Sanches Jr.
Art Director Danilo Boer
Copywriter Tales Bahu
Account Supervisor Cristina Chacon
Typographer Jose Roberto Bezerra
Illustrator Murilo Salazar, Cheda Name, Vinicius Sousa.
Released April 2010

Credits & Description

Category: Posters
Advertiser: GETTY IMAGES
Product/Service: GETTY IMAGES
Agency: ALMAPBBDO
Date of First Appearance: Apr 30 2010 12:00AM
Entrant Company: ALMAPBBDO, São Paulo, BRAZIL
Executive Creative Director: Marcello Serpa (AlmapBBDO)
Creative Director: Luiz Sanches (AlmapBBDO)
Art Director and Illustrator: Marcos Kotlhar (AlmapBBDO)
Art Director: Danilo Boer (AlmapBBDO)
Copywriter: Tales Bahu (AlmapBBDO)
Bank of Illustration: Getty Images (AlmapBBDO)
Illustrator: Murilo Salazar (AlmapBBDO)
Illustrator: Cheda Name (AlmapBBDO)
Illustrator: Vinicius Sousa (AlmapBBDO)
Typographer: José Roberto Bezerra (AlmapBBDO)
Account Supervisor: Cristina Chacon (AlmapBBDO)
Advertiser's supervisor: Renata M. Simões (AlmapBBDO)
Planner: Cintia Gonçalves (AlmapBBDO)
Media placement: Press - Magazines - 30 April 2010

Describe the challenges and key objectives
Saying that an image bank has a lot of images is a terrible cliché. We needed to come up with a fresh and unexpected approach.

Describe the brief from the client
Gettyimages has the biggest image bank archive of all and they wanted to communicate this in a big way.

Describe how you arrived at the final design
We decided to make an extremely complex collage of images using only images found on Gettyimages' image bank. We spent months selecting, downloading, cutting and pasting these images together in a carefully constructed composition.

Give some indication of how successful the outcome was in the market
The posters were a great hit. This has been Gettyimages Brazil most significant promo piece yet and people still call their offices requesting for these posters. We have also been requested to adapt the posters to different Gettyimages offices from arround the world.