GETTY IS ENOUGH! by DDB & Co Istanbul for Getty Images

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GETTY IS ENOUGH!

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Industry Consumer & Public services
Media Design & Branding
Market Turkey
Agency DDB & Co Istanbul
Creative Group Head Koray Sahan
Creative Director Demir Karpat Polat
Released March 2011

Credits & Description

Category: Posters
Advertiser: GETTY IMAGES TURKEY
Product/Service: IMAGE LIBRARY
Agency: DDB&CO.
Date of First Appearance: Mar 5 2011
Entrant Company: DDB&CO., Istanbul, TURKEY
Creative Director: Karpat Polat (DDB&Co)
Art director: Ali Yigit Gumus (DDB&Co)
Creative Group Head: Koray Sahan (DDB&Co)
Media placement: Poster - Posters Around Istanbul City , Besiktas Area. - 05 March 2011

Describe the brief from the client
The brief was to make target audience such as art directors, graphic designers also advertisers etc prefer Getty Images .

Describe the challenges and key objectives
There were lots of new comer image banks which are cheap but also lack of photographical quality.
Our objective was to make a campaign that works for long term and reflects the variety of visuals that Getty Images has.

Describe how you arrived at the final design
we try to look for a fresh way, it had to come out from the brands' DNA, thats how our idea reflected the strenght of the brand. So we created a logo campaign which our target audience recognizes in a glimpse.

Give some indication of how successful the outcome was in the market
We got very quick response from the creative departments of the ad agencies in Turkey, and also Getty images increased number of images that they sell %15 more after the campaign