KALEIDOSCOPE by ALMAP BBDO Brazil for Getty Images

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KALEIDOSCOPE

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Industry Consumer & Public services, Business equipment & services
Media Design & Branding
Market Brazil
Agency ALMAP BBDO Brazil
Creative Director Marcus Sulzbacher, Luiz Sanches Jr.
Art Director Danilo Boer, Marcos Kotlhar
Copywriter Gustavo Sarkis
Released March 2011

Credits & Description

Category: Self Promotion
Advertiser: GETTY IMAGE
Product/Service: GETTY IMAGE
Agency: ALMAPBBDO
Date of First Appearance: Apr 4 2011
Entrant Company: ALMAPBBDO, São Paulo, BRAZIL
Chief Creative Officer: Marcello Serpa (AlmapBBDO)
Creative Director: Marcus Sulzbacher (AlmapBBDO)
Creative Director: Luiz Sanches (AlmapBBDO)
Art Director: Marcos Kotlhar (AlmapBBDO)
Art Director: Danilo Boer (BBDO)
Copywriter: Gustavo Sarkis (AlmapBBDO)
Media placement: - - - - -

Describe the brief from the client
Gettyimages needed a gift/promotional/flyer piece to send out to it’s current customers and potential new clients. The message was clear: GettyImages has the largest commercial image bank archive in the world. Between stock and editorial their servers hold over 32 million images and this number is always increasing.. The budget was small and the solution needed to be small enough to be mailed or handed out in person.

Describe the challenges and key objectives
The main challenge was to do create something that was within a limited budget and had to convey the message that Getty is the biggest image bank archive in the world.

Describe how you arrived at the final design
We made a actual kaleidoscope using only images found on Getty. As you look inside you see them multiply endlessly in an infinite number of possible combinations. This beautiful spectacle of images is a direct way to convey the massive vastness of the GettyImages archive which is constantly expanding and forever changing.

Give some indication of how successful the outcome was in the market
The Kaleidoscope was sent and handed out as a gift to clients. At a unit cost of approximately $15 this was a very cost effective way to reach out to the creative community. It turned out to be such a great tool for client relations/prospects that, even with his limited budget, the client is planning to produce batches of the kaleidoscope all throughout 2011 and use it as it’s main communication piece throughout the year.