MILK & HONEY SET by Beza Project for Ministry Of Foreign Affairs Poland

MILK & HONEY SET

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Poland
Agency Beza Project
Released July 2011

Credits & Description

Category: Special Editions & Promotional Packaging
Advertiser: MINISTRY OF FOREIGN AFFAIRS (POLAND)
Product/Service: GIFT FOR POLISH PRESIDENCY IN EU
Agency: BEZA PROJEKT
Co-Owner/Designer: Anna Loskiewicz (Beza Projekt)
Co-Owner/Designer: Zofia Strumillo-Sukiennik (Beza Projekt)
Junior Designer: Tomasz Korzewski (Beza Projekt)
Production Menager: Przemyslaw Kucharski (Panda Brothers)
Production Menager: Wiktoria Mockallo (Brasil Warsaw)
Project Curator: Ela Skrzypek (Brand New Idea)
Media placement: Milk And Honey Set - 6000 Mailings Distributed To The Officials In The European Union - 01 July 2011 - 31 December 201

Describe the brief from the client
The brief was 2-fold - the gifts had to be designed by Polish designers in order to promote national intellectual capital and produce in Poland. It was necessary to incorporate elements of national heritage, use natural materials and deliver a message of environmental sustainability. At the same time, the design needed to be modern and of the highest aesthetic quality.

Describe the challenges and key objectives
The creation process was not based on ready-made templates, but built from the ground up. The challenge was to invent a universal product that tells a story of tradition, in a simple and elegant package. Because it finally consisted of many elements, and the detail work was an important part of its function, the production was extremely complex and labour-intensive. Almost every element required a separate manufacturer and our design supervision. This extra attention is what eventually turned out to be the key to the success of the final result.

Describe how you arrived at the final design
The idea for a gift centred around the traditional 'Milk and Honey' drink came to us while searching for suitable associations with Polish heritage. The set consists of the honey jar, the mug, the honey spoon and the recipe for preparing the drink. The drink itself is delicate in taste and is very beneficial for our health. The shape of the mug resembles milk cans. The spoon in turn has been created in the shape of a quill pen, which presents the attribute of a poet who used to describe the picturesque and 'bulging with milk and honey' landscape.

Give some indication of how successful the outcome was in the market
According to a government report, the commemorative gifts for Poland's EU Presidency were met with enthusiasm by the public. They fulfilled the main objective of promoting the country through the use of Polish products and fostering an image of a modern country with young and creative energy.