GIRLING REFLEXOLOGY LOGOTYPE by The Chase for KAREN GIRLING

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GIRLING REFLEXOLOGY LOGOTYPE

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market United Kingdom
Agency The Chase
Creative Director Peter Richardson
Designer Abi Stone
Released December 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: KAREN GIRLING
Product/Service: GIRLING REFLEXOLOGY
Agency: THE CHASE CREATIVE CONSULTANTS
Date of First Appearance: Dec 12 2009 12:00AM
Entrant Company: THE CHASE CREATIVE CONSULTANTS, Manchester, UNITED KINGDOM
Creative Director: Peter Richardson (The Chase)
Designer: Abi Stone (The Chase)
Media placement: Logotype - Reflexology Practice - 12/12/09

Describe the challenges and key objectives
The logotype must represent the nature of the business whilst avoiding the visual cliche's associated with holistic therapies.

Describe the brief from the client
Design a logotype for Girling Reflexology.

Describe how you arrived at the final design
We fell on our feet with this solution. By using the 'G' from Girling and adding some 'toes'. We created a recognisable and quirky logotype for the practise.

Give some indication of how successful the outcome was in the market
It's a little early to fully see how successful the mark has been, as the reflexology practice has just opened. But it has been very well received by the client and her clients respectively.